Seasonal Site Spruce-Ups: Take a Lesson from Food Bloggers

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In the U.S., Thanksgiving is upon us, with the other December holidays on its heels. It’s a good time to add some festive cheer to your site (and if you’re running a business, to encourage holiday sales)! Visual changes like a seasonal header image or a new color palette are nice, but you can also use holiday-specific content and design to drive engagement.

Food blogs are great at adapting for holidays and seasonal shifts: unsurprising, since both events frequently have food traditions associated with them. But anyone can take a cue from food bloggers and adapt their tactics to increase traffic — here are three to try.

The Holiday Roundup

If you have a collection of posts perfect for the season, gather them the way David Lebovitz does — his yearly roundup of Thanksgiving recipes highlights 28 great posts from his archives. (I’ll take the pecan pie with bourbon and…

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