Ford, Baidu LOI Further Evidences Continued International Automotive Collaboration

Simon Consultancy

In June, Baidu, Inc., China’s largest search and internet-related service provider, and Ford Motor (China) Ltd. signed a Letter of Intent to expand their strategic partnership.

Aimed at “mobility ecosystem” development for the next generation of automobiles, the announcement highlights promising areas where the companies plan to collaborate alongside one another in China, as well as in the fast-growing, competitive, and global mobility technology space. The areas of cooperation announced by the two companies: in-vehicle infotainment development, transportation cloud computing, vehicle connectivity, artificial intelligence, and digital marketing are critical for both companies as they seek to keep up with rivals, both old and new.

For Baidu, the continued partnership supports their aggressive move into the automotive realm and ambitions to keep up with Western tech and mobility companies. Their Apollo self-driving car platform, which Ford joined last year as a founding member, is a technology both companies hope will become…

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